When you need to blow your nose, you reach for a Kleenex. At a fast food joint, you ask for a coke. Why you accidentally cut yourself, you reach for a Band-Aid.
Surprisingly, all these names aren’t the name of the item; they are product brands for leading companies. Such terms are known as proprietary eponyms, and they are the gold standard of brand awareness. They are so popular that they have replaced the generic names for these products.
If you’re looking to join the ranks of these legendary brands,custom made cornhole boards can be your ticket there.
Rich history
Legend has it that the game dates back to the 14th century out of the kindness of one skilled cabinet maker. He watched children tossing stones into a groundhog’s hole and was concerned about their safety.
He put his skills to developing a safer version of the game by creating a board with a hole on one side. He also determined that corn, which was quite abundant at those time, would be a safer alternative to stone and thus corn bags come into being. The rest, if you may say so, is history.
The popularity of this ancient game began in the farmlands in midwestern states mostly due to, you guessed it, an abundance of corn. About 15 years ago, the game emerged like favorite pastime in Cincinnati and spread like bushfire. It became a standard fixture in Sunday barbecues, breweries, beaches, and campground across the country. Nowadays, there are regular tournaments in bars and tournaments across the US. The games have become a popular branding and marketing avenues for companies looking to grow their market presence.
Skyrocketing popularity
The simplicity of the game is probably it’s single most attractive nature. Can you throw bag weighing a pound across a distance measuring 27 inches? Great, you’re qualified to play the cornhole game. As such, it’s open to people from all walks of life and all ages.
As is in the nature of humans, when a thing becomes too popular, they find ways to show off and determine who’s the best. Enter cornhole games tournaments. They started as neighborhood tourneys, but they have now gone significant league.
In 2017, cornhole players from across the country converged in North Carolina for the Championship of Bags at the Harrah’s Cherokee Casino Resort. The five-day tourney attracted a $50,000 cash prize. Every second of the tournament was aired on the sports giant channel ESPN.
An estimated 300,000 people turned it to watch the games as they unfolded. Insiders estimate the games had a larger viewership than Tour de France and Major League Baseball that aired the same weekend.
You can ride the growing popularity of the cornhole board games to increase your brand awareness and grow your market presence. You can custom each batch of the boards to suit any target market that you’re currently targeting. The game is associated with fun times, and the players can start associating your brand and products with fun times. That would earn you a good reputation with them and gain a large, loyal following.
